New media artist & creative director, working with a focus on representing eastern culture through innovative art-making methods. Orkhan immersed himself in new media flows in global trends and became fascinated by local youth subcultures to investigate the redemption of history and culture. He examines the alternative conditions of cultural heritage perception with artificial intelligence & generative art. As a primary core of his practice, Mammadov focuses on how the cultural and historical codes integrate a new forward-looking medium, virtual reality, into contemporary views of our everyday life.
Born and raised in Azerbaijan’s culturally rich Ganja city Orkhan was immersed by his deeply personal interest in digitalizing and regenerating cultural heritage. His spatial juxtaposition is a kind of experiment that emerges for the audience, raising questions about the intellectual, emotional, and aesthetic implications of artificial visual cultural artifacts. By strong research-based practice, Orkhan’s works unquestionably display the significance of the traditions and history to understanding and caring for the legacy of tangible and intangible heritage assets from Azerbaijan and the Middle East.