Florencia S.M. Bruck is an Argentine artist and entrepreneur born to a German mother and Italo-Argentinian father, and raised between Milan, Buenos Aires and Los Angeles. In 1996, she moved to Washington DC and founded “9th Insight”, a dotcom programming company with a marketing and communications division that develops and creates internet and web2/3 projects for major organizations such as Discovery Channel, The World Bank, The International Finance Corporation, Goldman Sachs, Microsoft Xbox, Mediaset, the Smithsonian Institution, IMF, Marriot and Alcatel-Lucent, among others.
Founder of Decentral Art Pavilion, the first mayor NFT Exhibition during the Venice Art Biennale 2022 that featured over 400 NFT artworks by 87+ leading international artists shaping the NFT space including Beeple, Piter Pasma, Coldie, Hackatao, Trevor Jones, Snowfro and XCOPY among others, the event was sponsored by SuperRare, Artblocks, Campari, Dolce Gabbana, Tribute Brand, Red DAO, Terrin Associati, Vogue Portugal and The Fabricant.
Florencia examines the relationship between the digital, virtual and natural worlds, the starting point for the artist’s comparative discovery between technology and art, which is based primarily on her past experience as a programmer in the 90s when there were few female researchers working in this sector and she was one of them. An Internet pioneer, she co-created one of the world first streamed concerts OSOC on 9/9/99, the website for the World Bank and the IMF, the first virtual environments for the America’s Cup in Valencia in 2005, the Mediaset’s media player introducing streaming TV in Italy and many other projects that were ahead of their time.